Resources for Optimal Search

An introduction to kicking off Interest in My College (IMC) campaigns for new users of the tool.

Students are entering Search in more ways than ever before. In this session, we’ll cover the who, how, and when of students becoming available to search and discuss impacts on your recruitment planning. This free, 45-minute webinar will walk through data currently available, projected growth, and strategy considerations for each of the cohorts 2021, 2022, and 2023. We’ll touch on themes including Search implications of SAT and PSAT/NMSQT testing underway, College Board’s recent decision to include all students who have opted into Search regardless of assessment status, and the early release of this year’s PSAT/NMSQT data.

College Board Search already has a strong pool of students in the class of 2021 available and ready and eager to hear from colleges. Through October and the fall, we anticipate thousands more domestic and international students opting in as well. This free, 30-minute session will build on our prior Senior Search webinar, diving deeper into College Board's plans to make all opted-in students available in Search. We'll share tactics to find and identify strong candidates for your institution, including students who have already taken a College Board assessment, and those who haven't.

College Board is expanding the path that connects you to accomplished students from underrepresented backgrounds. Students in the class of 2021 who took the PSAT/NMSQT in 2019 are eligible for three new College Board National Recognition Programs which highlight their academic success. In addition to the Hispanic Recognition Program, these three new programs are: African American Recognition Program, Indigenous Recognition Program, and Rural and Small Town Recognition Program. Thousands of students nation-wide are being recognized, and you will be able to connect with them through Student Search Service beginning September 7. This webinar will showcase the new Recognition Programs and related Search strategies.