Resources for Optimal Search

Second in the three-part webinar series on the new enhancements coming to Search on September 1, 2021, this session will feature Prospect Notification. In this webinar, we will explain how Prospect Identifier works and how it can help you be more responsive to students opting into Search.

College Board programs touch most U.S. college bound students throughout the course of their path to college. As such, our marketing and communication teams have taken note of what’s working and what’s not when it comes to engaging busy teens at scale. In this webinar, we’ll share learnings from College Board’s own communication campaigns to Gen Z students to help you refine and improve on your own Search campaign efforts.

A discussion about the College Board Search tool, Interest in My College (IMC), adapted from the webinar, Introducing IMC for All, that was presented live on April 16, 2021. Watch the full-length webinar here- https://www.youtube.com/watch?v=L1DIfObi8w0&t=0s

The Search output file contains more than 50 columns of data, with a wealth of information available on each licensed student. You’re probably importing key biographical, contact, and academic information for each student, but new opportunities to inform your communication, order segmentation, and even territory management exist when you dig a little deeper. In this session, we’ll ensure you understand what information is available in the output file and how to best leverage it in your work for enhanced ROI.

As part of ongoing work to expand access to higher education, the College Board invites you to a webinar specifically for community college representatives to provide updates on tools and resources to serve you and your students, featuring: Annual Survey of Colleges – hear more about the process for completing our annual survey to ensure your campus has a free profile on BigFuture, our free college planning website that has millions of unique visitors each year. College Board Search – learn about recruitment opportunities (including a no-cost file of 2021 graduates available for 2-year campuses this spring) to make sure you are reaching a strong pool of students in your service region.

As the Class of 2021 takes shape and the light at the end of the tunnel for the pandemic comes into view, campus leaders must shift back to long term planning in a new normal. The past year has permanently altered the higher education landscape and accelerated demographic changes on the horizon. In this session, we discuss recent projections across the country and potential impact to your markets. Hear updates about the College Board's response to helping you adapt to the changing student pool and adjustments you can make to Search practices to make sure you are reaching a robust pipeline for 2022 and beyond. Guest speakers for this session include: Jason Black, Assistant Vice President for Enrollment Management & Dean of Admissions, Samford University Jennifer Griffin, Associate Director of Marketing & Events Undergraduate Admissions, University of Connecticut