Resources for Optimal Search

With the pandemic and its impact far from over, colleges and universities are once again responding with themes of flexibility for prospective students. College Board applauds this approach as we also put safety first in all that we do while striving to create and maintain opportunity for students to connect with higher education as normally as possible. Now that we have a fuller picture of the Class of 2021, we have learned a lot about how students and institutions are approaching the recruitment process. We have made key changes and enhancements to the Search program to make sure it meets the current moment. Join us for a thoughtful conversation on Search in the time of test-optional admissions practices.

Fall is the perfect time to make sure your Senior Search plans match your enrollment goals and set you up for a strong application cycle. For many college and university admissions leaders, recruiting a diverse profile of students is top of mind. This session offers a robust discussion on expanding your Search practices to match your institutional mission, including a deeper dive into the College Board Recognition Programs for the following student populations: African American or Black students, Hispanic American or Latinx students, Indigenous students, and students from rural areas or small towns.

Students and educators have worked incredibly hard to make AP a reality across both 2020 and 2021. This has a significant impact on Search, enhancing opportunities for institutions to find college-ready students by AP participation, achievement, demographics, subject area, and more. Research shows that AP students are more likely to succeed, persist, and graduate on time in college. They often have interest in majoring or minoring in academic areas related to their AP coursework and want to hear about credit and placement policies on campuses now. Prepare for the August AP Search data load by joining our AP & Search webinar to learn more and leave with strategies and tactics for adding AP to your Search plans this summer.

Second in the three-part webinar series on the new enhancements coming to Search on September 1, 2021, this session will feature Prospect Notification. In this webinar, we will explain how Prospect Identifier works and how it can help you be more responsive to students opting into Search.

College Board programs touch most U.S. college bound students throughout the course of their path to college. As such, our marketing and communication teams have taken note of what’s working and what’s not when it comes to engaging busy teens at scale. In this webinar, we’ll share learnings from College Board’s own communication campaigns to Gen Z students to help you refine and improve on your own Search campaign efforts.