Features to help you work smarter

The scale you expect paired with new features you'll love. Nationwide, two in three graduating students join Search—and more opt in every day. New tools and supports will help you make the best use of Search’s scale. And you'll have the ability to match features to your goals and budget.

Have questions? Our team can help.

Benefits included in all subscription plans:

Core Search filters like Geography, Demographics, and College Board Exams—plus zip code searching—are included in all subscription plans. And, all plans include the following advanced benefits to power your searches:


  • Students who have added your school to their BigFuture college list are much more likely—10 times as likely—to apply. Our Interest in My College filter allows you to start conversations based on mutual interest and is available as an easy-to-use filter for all Search users, regardless of their subscription plan(s). Search is dynamic—thousands of students build college lists and opt in to College Board Search each week. Many institutions will have new handraisers on a regular basis. With IMC, you can reach these students at the time they're most engaged with college planning.


  • Broaden your outreach by connecting with underrepresented students who have been awarded National Recognition. College Board's four recognition programs—National African American Recognition Program, National Hispanic Recognition Program, National Indigenous Recognition Program, and National Rural and Small Town Recognition Program—award academic honors to underrepresented students.


  • Landscape Context helps colleges identify and promote access to students who live in neighborhoods with a higher level of challenge related to educational opportunities and outcomes. The Neighborhood Challenge filter, derived for use in Search from Landscape®, identifies students who live in environments with increased levels of educational challenge based on attributes including college attendance, median family income, and education levels. The SAT Scores in Context filter connects you with students who have an SAT score above the 75th percentile of their peers attending the same high school (based on a 3-year average). This information will be available on the Search output file once your order has been processed.


  • The Redesigned Experience (REX) is a more streamlined user interface to help you work in Search more efficiently. With REX, you’ll perform tasks like building searches, copying searches, and downloading files with fewer clicks and less scrolling. And you’ll have access to improved site tools like auto-refresh counts, keyword searches, and easier-to-use filters. The new interface has been reimagined with you in mind—its simple, intuitive design will allow you to work toward your enrollment goals as soon as you log in.

Additional advanced features:

Choose a subscription plan that includes the features you're looking for or add features á la carte.


  • Connect with students who are more likely to enroll because they’ve demonstrated interest in similar institutions. Customize up to five peer groups of similar institutions and use this filter to connect with students who have added those institutions to their BigFuture college list. These groups of 5–20 peer institutions can be used to filter a Search order, and the associated peer group information will be available on the Search output file once your order has been processed.


  • Parents and caring adults play a key role in many students’ college decisions. Connect directly with parents who have opted in to be part of their student’s college search using our Parent Contacts feature. You can filter by students who have a participating parent on record, and you’ll also receive parent contact information (first name, last name, and email address) on the Search output file for any student who has a participating parent on record.


  • Once you’ve licensed a student record, you’ll have access to updated details about the student as they engage with College Board over time. Personalize your outreach using updated student details including students’ contact information, their parent contact information, Interest in My College status, National Recognition Program status, or changes to their HS/AI Code. You can download this updated information in a unique Living Record file as soon as it's available in Search.


  • Use information students share with College Board about their future plans and preferences to better target your outreach. You’ll now find some of this information on the Search output file (including interest in ROTC, educational aspirations, religious choice, and interest in financial aid programs) once your order has been processed.


  • Our simple, easy-to-use tool lets you access overview and competitive analysis reports with a few clicks, create efficient travel plans, research high schools, and create highly relevant marketing messages.


  • Learn more about your students with this data-tagging service that helps you identify prospective students with information based on where they live and where they go to high school. Segment Analysis Service’s Educational Neighborhood and High School cluster tags leverage data on millions of students and thousands of high schools to provide a more complete picture of your various student segments. This insight will help you align your enrollment efforts to the characteristics of these segments.


  • Search Optimization Service helps your institution get the most value from Search. Choose from a range of supplemental support offerings like order audits, advanced Segment Analysis guidance, exclusive events, and custom reporting—we can even build Search orders for you. Search Optimization Service is great for institutions without enrollment manager vendor support or those looking for additional strategic guidance and insights uniquely provided by the College Board. Search Optimization Service reporting can be tailored to your needs and to complement your existing practices.