The Future is Features: Designing Smarter Prospect Strategies with College Board Search

Demographic changes, the lingering effects of Covid-19, economic uncertainty, sophisticated technology, Gen Z values, new legal challenges, and so many other factors are making your job of filling your class and reaching your goals more complicated than ever. College Board Search, with a fifty-year legacy as the leader connecting you to your future students, is changing alongside you to meet these challenges.

• In 2019, we gave you Interest in My College, to connect you directly with students indicating an interest in you.
• In 2020, we added students without an assessment, giving you the chance to build a connection earlier.
• In 2021, we increased student pathways to Search, giving students more ways to opt in and hear from you.
• And in 2022, we launched six new features alongside our new user interface and subscription plans to help you run a more sophisticated, smarter Search.

This webinar will look back at the features available in Search already and look forward to new enhancements coming in 2023, including an exciting new feature to connect you directly with students taking in-school College Board assessments. We’ll discuss strategic integrations of Enrollment Planning Service, Segment Analysis Service, Landscape Context, Interest in My College, Living Record, Student Plans & Preferences, and Parent Contacts.